Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability
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DOI: 10.1016/j.jbusres.2019.01.021
Abstract: Abstract This study builds on parallel structural equation modeling (SEM) and fuzzy set Qualitative Comparative Analysis (fsQCA) to explore how formal and informal marketing controls affect firm performance by enhancing a firm's market-focused learning capability.… read more here.
Keywords: market focused; learning capability; firm performance; focused learning ... See more keywords