Precise Targeting Foiled by Imprecise Data
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DOI: 10.2501/jar-2019-019
Abstract: In the pre–digital media world, “target audience” described the age/gender population group that most likely would buy a brand and respond to a campaign. “Segment“ was a more sophisticated way to describe different consumer groups… read more here.
Keywords: precise targeting; imprecise data; foiled imprecise; targeting foiled ... See more keywords