The effect of social norms on vegetarian choices is moderated by intentions to follow a vegetarian diet in the future: Evidence from a laboratory and field study
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DOI: 10.3389/fpsyg.2023.1081700
Abstract: Social norms could be a tool in dietary transition toward more sustainable diets, but the results of social norms interventions aimed at encouraging the selection of plant-based foods to date have been inconsistent. One reason… read more here.
Keywords: social norms; intentions follow; vegetarian diet; diet future ... See more keywords