The optimal viewing position effect in printed versus cursive words: Evidence of a reading cost for the cursive font.
Sign Up to like & getrecommendations! Published in 2018 at "Acta psychologica"
DOI: 10.1016/j.actpsy.2018.06.003
Abstract: Two eye-movement experiments were conducted to examine the effects of font type on the recognition of words presented in central vision, using a variable-viewing-position technique. Two main questions were addressed: (1) Is the optimal viewing… read more here.
Keywords: optimal viewing; font; cursive font; recognition ... See more keywords
Functionally Separable Font-invariant and Font-sensitive Neural Populations in Occipitotemporal Cortex
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Cognitive Neuroscience"
DOI: 10.1162/jocn_a_01408
Abstract: Reading relies on the rapid visual recognition of words viewed in a wide variety of fonts. We used fMRI to identify neural populations showing reduced fMRI responses to repeated words displayed in different fonts (“font-invariant”… read more here.
Keywords: neural populations; font invariant; occipitotemporal cortex; font ... See more keywords
Seeing Red? The Role of Font Color, Size, and Sale Sign Location in Retail Garden Center Displays1
Sign Up to like & getrecommendations! Published in 2020 at "Journal of environmental horticulture"
DOI: 10.24266/0738-2898-38.4.120
Abstract: The goal of this study was to better understand consumers' likelihood to buy a plant when the word “sale” was presented in red font on a white sign, with a range of font sizes, showing… read more here.
Keywords: font; sale; sale sign; size ... See more keywords