Moving towards healthy: cuing food healthiness and appeal
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DOI: 10.1108/jsocm-03-2019-0038
Abstract: Purpose This paper aims to offer social marketers an innovative method to promote healthy foods. This method demonstrates the effectiveness of indirect communication in attracting consumers to healthy foods. Further, it aims to offer a… read more here.
Keywords: appeal; food healthiness; healthiness appeal; social marketers ... See more keywords