Associations between adolescent and young adult External Food Cue Responsiveness (EFCR) and brand recall, product craving and product purchasing in the livestreaming food marketing environment
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DOI: 10.1017/s1368980022001628
Abstract: Abstract Objective: To evaluate the utility of three validated food responsiveness scales in measuring recall of, and responsiveness to, food marketing exposure on social media. Design: Cross-sectional survey among adolescents and adults who used the… read more here.
Keywords: food marketing; twitch; food; product ... See more keywords
Household food providers’ attitudes to the regulation of food marketing and government promotion of healthy foods in five countries in the Asia Pacific region
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DOI: 10.1108/bfj-05-2017-0269
Abstract: Purpose The purpose of this paper is to understand middle class household food providers’ attitudes to the regulation of food marketing and the promotion of healthy food practices. Design/methodology/approach A cross-sectional, online questionnaire survey was… read more here.
Keywords: promotion; food marketing; food providers; household food ... See more keywords
“Grab gatorade!”: food marketing, regulation and the young consumer
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DOI: 10.1108/ejm-05-2018-0355
Abstract: This paper aims to examine current regulatory initiatives on food marketing to young people and to highlight unique considerations when it comes to teenagers.This paper integrates the policy and public health literature with the literature… read more here.
Keywords: policy; food marketing; consumer; marketing ... See more keywords
Digital Food Marketing to Young People: A Substantial Public Health Challenge
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DOI: 10.1159/000506413
Abstract: a Department of Psychological Sciences, University of Liverpool, Liverpool, UK; b Laboratory of the Metabolic Adaptations to Exercise under Physiological and Pathological Conditions (AME2P), Clermont Auvergne University, Clermont-Ferrand, France; c Faculty of Medical, University of… read more here.
Keywords: marketing young; digital food; people substantial; food marketing ... See more keywords
Moving from silos to synergies: strengthening governance of food marketing policy in Thailand
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DOI: 10.1186/s12992-022-00825-5
Abstract: Background Governance processes play an important role in shaping the formulation and implementation of policy measures such as restrictions on marketing of ultra-processed foods. However, there is limited analysis of the factors that affect governance… read more here.
Keywords: food; governance; policy; thailand ... See more keywords
Food Marketing and its Impact on Adolescents' Food Choices
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DOI: 10.17010/ijom/2017/v47/i8/117432
Abstract: Background : Now-a-days, adolescents and children are considered as a substantial target market by the food industry. This makes marketers to target children and adolescents by designing customized food advertising and marketing campaigns. Purpose :… read more here.
Keywords: food marketing; impact; study; marketing ... See more keywords
Targeted Food Marketing to Black and Hispanic Consumers: The Tobacco Playbook.
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DOI: 10.2105/ajph.2019.305518
Abstract: Many US food companies have identified Black and Hispanic consumers as a significant business growth opportunity. In 2017, these companies spent more than $1 billion to advertise on Spanish language–targeted and Black-targeted television, more than… read more here.
Keywords: food marketing; marketing; food; unhealthy food ... See more keywords
Benchmarking unhealthy food marketing to children and adolescents in Canada: a scoping review.
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DOI: 10.24095/hpcdp.42.8.01
Abstract: INTRODUCTION Unhealthy food and beverage marketing in various media and settings contributes to children's poor dietary intake. In 2019, the Canadian federal government recommended the introduction of new restrictions on food marketing to children. This… read more here.
Keywords: food marketing; marketing; food; scoping review ... See more keywords
Food Promotion and Children's Health: Considering Best Practices for Teaching and Evaluating Media Literacy on Food Marketing
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DOI: 10.3389/fpubh.2022.929473
Abstract: Food marketing to children is ubiquitous and persuasive. It primarily promotes foods of poor nutritional quality, influences children's food preferences and habits, and is a factor in childhood obesity. Given that food marketing relentlessly targets… read more here.
Keywords: literacy food; food marketing; marketing; food ... See more keywords
Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile’s Food Marketing Law: A Pre- and Post-Quantitative Content Analysis
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DOI: 10.3390/ijerph16224501
Abstract: Food marketing has been identified as a contributing factor in childhood obesity, prompting global health organizations to recommend restrictions on unhealthy food marketing to children. Chile has responded to this recommendation with a restriction on… read more here.
Keywords: implementation; child directed; marketing; food marketing ... See more keywords
Food Marketing and Power: Teen-Identified Indicators of Targeted Food Marketing
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DOI: 10.3390/ijerph19137815
Abstract: Food marketing is powerful and prevalent, influencing young people’s food attitudes, preferences, and dietary habits. Teenagers are aggressively targeted by unhealthy food marketing messages across a range of platforms, prompting recognition of the need to… read more here.
Keywords: food marketing; marketing; food; power ... See more keywords