Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation
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DOI: 10.1016/j.intmar.2018.10.002
Abstract: Abstract Although posting food photos has become a pervasive phenomenon on social media platforms and has significant marketing implications for restaurants, there is not much evidence concerning why this practice has such implications. Building on… read more here.
Keywords: consumers dining; social media; posting food; food photos ... See more keywords
Factors affecting consumers' cognition of food photos using Kansei engineering
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DOI: 10.1590/fst.38921
Abstract: Abstract The charm of food photos plays a decisive role in advertising because people search and buy food on the Internet more frequently than ever. Photos with appealing food design elements can immediately attract people's… read more here.
Keywords: food photos; engineering; food design; design elements ... See more keywords