Revisiting customers' perception of service quality in fast food restaurants
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2016.09.008
Abstract: This research is an extension to previous work in fast food restaurant marketing. The population of this research consists of actual fast food restaurant customers. Following the literature, data are analyzed using Confirmatory Factor Analysis,… read more here.
Keywords: service quality; food restaurant; food; fast food ... See more keywords