The rise of the food truck phenomenon: an integrated model of consumers' intentions to visit food trucks
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DOI: 10.1108/bfj-12-2022-1092
Abstract: PurposeIn recent times, the market for food trucks has been growing due to customers seeking convenient food options. However, not many studies have been carried out to understand why consumers choose to visit food trucks.… read more here.
Keywords: food; intentions visit; value; visit food ... See more keywords