The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2019.1593225
Abstract: ABSTRACT Integrated marketing communication (IMC) is considered to hold strategic value for contemporary organisations. Yet, the actual implementation of IMC by client organisations remains under researched and represents somewhat of a black box for academics… read more here.
Keywords: implementation; imc; marketing; football clubs ... See more keywords
Has UEFA’s financial fair play regulation increased football clubs’ profitability?
Sign Up to like & getrecommendations! Published in 2020 at "European Sport Management Quarterly"
DOI: 10.1080/16184742.2020.1820062
Abstract: In response to the low profitability of European football clubs, in 2010, UEFA established its Financial Fair Play regulation (FFP) to encourage clubs not to spend more than they earn. We examine w... read more here.
Keywords: profitability; financial fair; play regulation; football clubs ... See more keywords
Are diversified football clubs better prepared for a crisis? First empirical evidence from the stock market
Sign Up to like & getrecommendations! Published in 2021 at "European Sport Management Quarterly"
DOI: 10.1080/16184742.2020.1862273
Abstract: ABSTRACT Research question In this short article, we explore whether highly diversified professional football clubs, from an investor perspective, are better prepared for an unpredictable global crisis such as the COVID-19 pandemic than undiversified clubs.… read more here.
Keywords: diversified football; football; better prepared; football clubs ... See more keywords
Sport policy and English primary physical education: the role of professional football clubs in outsourcing
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DOI: 10.1080/17430437.2016.1173911
Abstract: Abstract Sports policy in England has led to considerable recent investment in Primary Physical Education (PE) via the ‘PE and Sport Premium’. An outcome of this has been growth in the outsourcing – handing over… read more here.
Keywords: policy; primary physical; sport; professional football ... See more keywords
FC Prostate - Football for men with prostate cancer in local football clubs
Sign Up to like & getrecommendations! Published in 2019 at "European Journal of Public Health"
DOI: 10.1093/eurpub/ckz185.283
Abstract: Prostate cancer is the most frequent cancer found in men. Physical activity has shown to counteract some unwanted psychological and physiological side-effects, however sustainable exercise concepts have been hard to achieve. Since 2011 Danish researchers… read more here.
Keywords: prostate; football; prostate cancer; men prostate ... See more keywords
Social responsibility by Australian football clubs in the 1890s
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Management History"
DOI: 10.1108/jmh-10-2018-0054
Abstract: Purpose This paper aims to examine the social responsibility (SR) by Australian football clubs during the late nineteenth century. While there has been some contemporary research linking SR with sporting clubs, there is a dearth… read more here.
Keywords: australian football; paper; football clubs; social responsibility ... See more keywords
On the Influence of Foreign Players on the Success of Football Clubs
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Sports Economics"
DOI: 10.1177/1527002518807960
Abstract: This article analyzes whether having more foreign players influences the performance of football clubs. We do so by comparing a cross section of close to 1,000 football clubs all over the world. We find that,… read more here.
Keywords: influence foreign; players success; foreign players; success football ... See more keywords
The intervention process in the European Fans in Training (EuroFIT) trial: a mixed method protocol for evaluation
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DOI: 10.1186/s13063-017-2095-0
Abstract: BackgroundEuroFIT is a gender-sensitised, health and lifestyle program targeting physical activity, sedentary time and dietary behaviours in men. The delivery of the program in football clubs, led by the clubs’ community coaches, is designed to… read more here.
Keywords: trial; program; process; evaluation ... See more keywords
Exploring the provision and motives behind the adoption of health-promotion programmes in professional football clubs across four European countries
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DOI: 10.1371/journal.pone.0259458
Abstract: This study mapped existing health-promotion provisions targeting adults in professional football clubs across England, the Netherlands, Norway, and Portugal, and explored motives behind the clubs’ adoption of the European Fans in Training (EuroFIT) programme. We… read more here.
Keywords: health promotion; provision; football clubs; football ... See more keywords
Prioritizing the Factors Affecting Brand Equity of Popular Football Clubs in Iran
Sign Up to like & getrecommendations! Published in 2017 at "Annals of Applied Sport Science"
DOI: 10.29252/acadpub.aassjournal.5.3.87
Abstract: Background. Today, Building strong brands, Because of the extraordinary advantages that it creates, have been the marketing priorities of many organizations. Strong brands for a company, Creates an identity in the market. Objectives. This study… read more here.
Keywords: factors affecting; brand; affecting brand; brand equity ... See more keywords
Does Foreign Investment Affect Sporting and Managerial Efficiency? The Case of English Football Clubs
Sign Up to like & getrecommendations! Published in 2023 at "International Journal of Sport Finance"
DOI: 10.32731/ijsf/182.052023.02
Abstract: The number of foreign owners in football clubs has recently increased in Europe and especially in England. This study aims to analyze whether clubs owned by foreign investors show different parameters of sporting and managerial… read more here.
Keywords: english football; football; managerial efficiency; sporting managerial ... See more keywords