A Content Analysis of Gambling Operators’ Twitter Accounts at the Start of the English Premier League Football Season
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DOI: 10.1007/s10899-019-09879-4
Abstract: The use of social media is now an established strategy to engage and maintain customer loyalty. The purpose of the present study was to examine the Twitter accounts of ten of the largest online sports… read more here.
Keywords: football season; twitter accounts; english premier; premier league ... See more keywords