Alcohol Marketing during the UEFA EURO 2016 Football Tournament: A Frequency Analysis
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DOI: 10.3390/ijerph14070704
Abstract: This study examined the frequency and nature of alcohol marketing references in broadcasts of the 2016 UEFA (Union of European Football Associations) European Championships football tournament in the United Kingdom (UK). Eighteen matches from across… read more here.
Keywords: marketing; football tournament; alcohol marketing;