The dark side of companies’ digital transformation: the carbon footprint of online activities
Sign Up to like & getrecommendations! Published in 2025 at "International Marketing Review"
DOI: 10.1108/imr-10-2024-0398
Abstract: We aim to explore the negative side of the digital transformation of firms by focusing on the carbon footprint of consumers’ everyday behaviours online. A multi-method approach was employed. We collected data from interviews with… read more here.
Keywords: carbon; online activities; digital transformation; footprint online ... See more keywords