Sales force behaviour and best practice pricing drive a product's return on investment
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DOI: 10.1504/ijsom.2017.10007867
Abstract: A causal model is proposed that defines the relationships between safes force behaviour and effectiveness, current pricing compared to a new way of setting pricing benchmarks, and a product's return on investment (ROI). The purpose… read more here.
Keywords: force behaviour; product; pricing; product return ... See more keywords