Can corporate philanthropy change consumers’ perceptions of Japanese multinationals and reduce animosity toward them?
Sign Up to like & getrecommendations! Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-09-2018-0383
Abstract: PurposeThe purpose of this paper is to empirically investigate how corporate philanthropy (CP) can affect consumer perceptions of Japanese multinationals, for which there exists strong animosity in Asia, and how this animosity can be attenuated.Design/methodology/approachThe… read more here.
Keywords: foreign multinationals; animosity; corporate philanthropy; perceptions japanese ... See more keywords
The carbon footprint of foreign multinationals within the European Union
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Industrial Ecology"
DOI: 10.1111/jiec.13017
Abstract: Although European countries have made great efforts to reduce their territorial carbon emissions, global emissions are still growing. Multinational enterprises (MNEs) operating within Europe, as transnational institutions, can make significant contributions in translating European efforts… read more here.
Keywords: european union; carbon; foreign multinationals; footprint foreign ... See more keywords