Foreigner service orientation: does the perception of other consumers matter?
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-11-2018-2931
Abstract: This study aims to develop and examine a model that links the foreigner service orientation, defined as indigenous consumers’ preference for service environments popular among foreign versus local consumers, to both foreigner and local comfort… read more here.
Keywords: foreigner service; service orientation; orientation perception; service ... See more keywords