Articles with "form content" as a keyword



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The Form of Content Personalisation at Mainstream, Transatlantic News Outlets: 2010–2016

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Published in 2019 at "Journalism Practice"

DOI: 10.1080/17512786.2019.1567271

Abstract: ABSTRACT In October 2016 the New York Times announced new content personalisation features for its websites and mobile apps, with the promise of “much more to come”. This article examines such developments via a quantitative… read more here.

Keywords: content personalisation; content; personalisation; form content ... See more keywords
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Creative management of the advertising form and content

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Published in 2019 at "Entrepreneurship and Sustainability Issues"

DOI: 10.9770/jesi.2019.7.2(4)

Abstract: In the last few years there has been a fundamental change in the approach to advertising. Requirements of the recipients have changed, so there has been a demand for more and more creative and interesting… read more here.

Keywords: management advertising; advertising; form content; advertising form ... See more keywords