Marketing challenges experienced by small-to-medium enterprises over formal clothing industries in Harare, Zimbabwe
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DOI: 10.1080/23311886.2018.1488234
Abstract: Abstract small-to-medium enterprises (SMEs) are faced with a myriad of competitive business organisations which are broadly categorised as formal industries. These organisations exhibit varying marketing strategies to remain viable, survive and to be a going… read more here.
Keywords: small medium; medium enterprises; marketing; formal clothing ... See more keywords