Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach
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DOI: 10.1093/jcr/ucab050
Abstract: The dominant theoretical approach to exploring ethnic and racial inequality in marketing and consumer research focuses on discrete acts of discrimination that stem from social psychological causes (e.g., prejudice, stereotypes, and negative racial attitudes). It… read more here.
Keywords: racial oppression; racial formation; consumer; approach ... See more keywords