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Published in 2018 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2018.03.006
Abstract: Abstract Do large firms exert power to shape the CSR behavior of their SME partners?” We answer this question by proposing a model built on the stakeholder theory and the shareholder theory, and go on…
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Keywords:
large firms;
power;
commitment;
role ... See more keywords