Articles with "forms power" as a keyword



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The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs

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Published in 2018 at "Industrial Marketing Management"

DOI: 10.1016/j.indmarman.2018.03.006

Abstract: Abstract Do large firms exert power to shape the CSR behavior of their SME partners?” We answer this question by proposing a model built on the stakeholder theory and the shareholder theory, and go on… read more here.

Keywords: large firms; power; commitment; role ... See more keywords