Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention
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DOI: 10.1007/s10660-019-09381-4
Abstract: In retailing, it is recognized that prominent differences exist between generational cohorts. As such, analysis of varying patterns of personality traits and their effects between generations is essential for understanding consumer behaviors. This research focuses… read more here.
Keywords: personality traits; association; four generational; personality ... See more keywords