Collective engagement: Four thought-shackles and how to escape them
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DOI: 10.1016/j.indmarman.2019.04.008
Abstract: Abstract This invited commentary on Kleinaltenkamp, Karpen, Plewa, Jaakkola & Conduit (2019, this issue) and Storbacka (2019, this issue) discusses four ‘thought-shackles’ that can constrain our thinking about engagement – particularly in B2B contexts but… read more here.
Keywords: collective engagement; thought shackles; engagement four; engagement ... See more keywords