Towards a framework for innovation in retailing through social media
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DOI: 10.1016/j.jretconser.2019.01.017
Abstract: Retail firms are increasingly using social media for purposes other than traditional marketing, such as innovation. Yet, while the innovation literature has established the benefits of involving customers in the development of products/services through open… read more here.
Keywords: towards framework; social media; retailing social; innovation ... See more keywords