Toward a three-dimensional framework for omni-channel
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DOI: 10.1016/j.jbusres.2017.03.025
Abstract: Abstract The omni-channel, as an emerging trend in retail, aims to coordinate processes and technologies across supply and sales channels. The evolution of this concept is still nascent. This paper develops a conceptual framework for… read more here.
Keywords: framework omni; framework; toward three; omni channel ... See more keywords