Attribute framing in CSR communication: Doing good and spreading the word – But how?
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DOI: 10.1016/j.jbusres.2020.12.059
Abstract: Abstract In two experiments, we investigated the effects of positive and negative attribute framing in corporate social responsibility (CSR) communication on consumer attitudes toward the firm and purchase intentions. Study 1 shows a positive main… read more here.
Keywords: framing csr; communication; csr communication; attribute framing ... See more keywords