Using Media to Influence Consumer Attitudes to Domestic Goods in Vietnam by Framing Public Interest: A Media Framing Effect Analysis
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DOI: 10.1177/21582440221138247
Abstract: Recent research shows the importance of purchasing local products for development the local and national economy. In developing countries, consumption of domestic products is a rapidly growing trend as it contributes to the development of… read more here.
Keywords: public interest; framing public; consumer; consumer attitudes ... See more keywords