Articles with "framing theory" as a keyword



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Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change

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Published in 2022 at "Journal of Social Marketing"

DOI: 10.1108/jsocm-03-2021-0058

Abstract: Purpose Preserving the environment is fundamental to the planet’s long-term sustainability, but attempts to promote pro-environmental behaviours often do not take into account the motivational determinants of such behaviours. This study aims to present and… read more here.

Keywords: goal framing; framing theory; pro environmental; environmental behaviours ... See more keywords