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Published in 2022 at "Journal of Social Marketing"
DOI: 10.1108/jsocm-03-2021-0058
Abstract: Purpose Preserving the environment is fundamental to the planet’s long-term sustainability, but attempts to promote pro-environmental behaviours often do not take into account the motivational determinants of such behaviours. This study aims to present and…
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Keywords:
goal framing;
framing theory;
pro environmental;
environmental behaviours ... See more keywords