Challenges faced by franchise entrepreneurs operating in a volatile business environment: a case of the fast food industry in Harare, Zimbabwe
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DOI: 10.21511/ppm.15(2-2).2017.12
Abstract: Franchising plays a pivotal role in sustainable economic development through employment creation, improving the standards of living and increasing the growth of entrepreneurship worldwide. However, the volatile business environment in Zimbabwe has a negative impact… read more here.
Keywords: volatile business; fast food; franchise; franchise entrepreneurs ... See more keywords