Articles with "franchise selection" as a keyword



A Confidence-Interval Circular Intuitionistic Fuzzy Method for Optimal Master and Sub-Franchise Selection: A Case Study of Pizza Hut in Europe

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Published in 2024 at "Axioms"

DOI: 10.3390/axioms13110758

Abstract: Effective franchise selection is crucial for global brands like Pizza Hut to maintain consistent quality and operational excellence amidst a competitive landscape. This paper introduces a novel confidence-interval circular intuitionistic fuzzy set (CIC-IFS) framework, designed… read more here.

Keywords: pizza hut; franchise selection; circular intuitionistic; intuitionistic fuzzy ... See more keywords