Franchising in African markets: Motivations and challenges from a Sub‐Saharan African country perspective
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DOI: 10.1002/tie.21987
Abstract: Department of Marketing and Entrepreneurship, University of Ghana Business School, University of Ghana, Legon, Ghana Central Business School, Central University, Accra, Ghana Correspondence Dr. Mahmoud A. Mahmoud, Department of Marketing and Entrepreneurship, University of Ghana… read more here.
Keywords: franchising african; ghana; university ghana; african markets ... See more keywords