Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
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DOI: 10.1080/0965254x.2020.1733051
Abstract: ABSTRACT This research aims to investigate how ecommerce influences elements of the franchising sector that have adopted an ecommerce strategy. A multiple case-study approach was selected to gain a comprehensive understanding of franchise organisations following… read more here.
Keywords: collaboration; franchising sector; communication; franchise ... See more keywords