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Published in 2019 at "European Journal of Marketing"
DOI: 10.1108/ejm-07-2018-0458
Abstract: This paper aims to investigate the emerging relevance of gratitude within a contracted, long-term business-to-business context. Specifically, the authors examine the relationships between personality, gratitude and performance in franchisor–franchisee relationships.,A self-report survey was used to…
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Keywords:
franchisor franchisee;
relationships personality;
gratitude;
personality ... See more keywords