Investigating travelers’ multi-impulse buying behavior in airport duty-free shopping for Chinese traveler: Intrinsic and extrinsic motivations
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Air Transport Management"
DOI: 10.1016/j.jairtraman.2021.102023
Abstract: Abstract Airport duty-free shopping is becoming the most important source of revenue and profit. As airports provide a unique retailing environment that differs from the day-to-day distribution channels, observation of travelers' shopping behavior in airports… read more here.
Keywords: duty; duty free; free shopping; airport duty ... See more keywords