Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition
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DOI: 10.1016/j.intmar.2019.02.001
Abstract: Abstract As mobile devices gain increasing popularity in consumers' shopping journeys, geofencing mobile advertising is widely used by retailers to convert front traffic, i.e., consumers walking in front of a store, into sales. In the… read more here.
Keywords: traffic; mobile advertising; conversion; advertising ... See more keywords