Understanding the role of information and taste heterogeneity in consumer preferences for functional beef: The case of the omega-3 enriched burger.
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DOI: 10.1016/j.meatsci.2021.108614
Abstract: Beef demand has progressively decreased due to an increasing number of consumers who perceive beef as harmful to their health, among other causes. In contrast, functional foods are one of the fastest-growing markets. This study… read more here.
Keywords: functional beef; beef; information; understanding role ... See more keywords