The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market
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DOI: 10.1016/j.jbusres.2019.09.027
Abstract: Abstract Prior research on online consumer reviews (OCRs) has focused more on the volume and valence of all OCRs as a whole and less on their individual contents. This paper investigates the importance of multidimensional… read more here.
Keywords: product sales; product; functional emotional; online consumer ... See more keywords
Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data
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DOI: 10.1016/j.pubrev.2018.12.001
Abstract: Abstract Drawing from literature regarding public engagement, the Elaboration Likelihood Model (ELM), computer-mediated communication research, and emotion psychology, this study examines the effects of companies’ social media communication strategies on public engagement behaviors as indexed… read more here.
Keywords: functional emotional; public engagement; social media; facebook ... See more keywords