Cigarette advertisements: A systemic functional grammar and multimodal analysis
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DOI: 10.17509/ijal.v8i3.15261
Abstract: Drawing on a multimodality theory, this study attempted to investigate the various semiotic resources utilized by a giant Indonesian cigarette company, Sampoerna, and explore how these resources communicate meanings or messages in its billboard advertisements… read more here.
Keywords: systemic functional; cigarette advertisements; functional grammar; analysis ... See more keywords