Are organizational buyers rational? Using price heuristics in functional risk judgment
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DOI: 10.1016/j.indmarman.2019.10.001
Abstract: Abstract Although recent studies on B2B marketing suggest that organizational buyers may not be as rational as the prevailing perspective would assume, empirical evidence is still scarce. We argue that managers infer a product's functional… read more here.
Keywords: buyers rational; functional risk; product; price ... See more keywords
A Study on the Effect of Perceived Functional Risk on the Public’s Purchase Intention in Green Sports Stadium Services—Based on the Perspective of Motivational Protection Theory
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DOI: 10.3390/buildings15122099
Abstract: Environmental pollution has become a significant issue, and environmental protection within the realm of sports has garnered increasing attention from various sectors of the academic community. This study takes the public’s intention to purchase sports… read more here.
Keywords: sports stadium; green sports; intention; functional risk ... See more keywords