Functional top management teams and marketing organization: exploring strategic decision-making
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DOI: 10.1080/0965254x.2020.1765410
Abstract: Marketers play an integral part in the strategic planning process of a firm, both concerning the role of marketing in the strategic discourse, as well as the marketers’ interaction between various ... read more here.
Keywords: organization exploring; functional top; top management; management teams ... See more keywords