Positive moods and word-of-mouth in the banking industry
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DOI: 10.1108/ijbm-05-2017-0097
Abstract: The purpose of this paper is to examine the mediating effect of functional value and symbolic value between positive moods and word-of-mouth (WOM) referrals in the context of Taiwan’s banking industry. In addition, this study… read more here.
Keywords: relational benefits; positive moods; moods word; functional value ... See more keywords