Explaining the use and effects of humour in advertising: an evolutionary perspective
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DOI: 10.1080/02650487.2017.1335074
Abstract: ABSTRACT Prior reviews have outlined the state of research of humour in advertising and showed that some findings deserve further explanations. This paper makes the point that evolutionary psychologists’ explanations of the functions of humour… read more here.
Keywords: research; research humour; functions humour; use effects ... See more keywords