Service encounter and value co-creation in fundraising activities at the NPO sector
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DOI: 10.1108/jsm-06-2022-0211
Abstract: Purpose Fundraising plays a critical role in the success of non-profit organizations (hereafter NPOs). This study aims to propose to analyze fundraising from a service-dominant logic, specifically from a service ecosystem approach, to understand the… read more here.
Keywords: encounter value; service; service encounter; service ecosystem ... See more keywords