Is Talking About the Future a Curse or a Blessing? The Effects of Future-Focused Message Framing on Fundraising Performance
Sign Up to like & getrecommendations! Published in 2021 at "IEEE Transactions on Engineering Management"
DOI: 10.1109/tem.2019.2920752
Abstract: The growth of crowdfunding has attracted interest from academics and managers alike. Crowdfunders are consumers in the sense that they consume start-up ideas now and their outputs in the future. Given that a crowdfunding platform… read more here.
Keywords: future focused; fundraising performance; message framing; message ... See more keywords