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Published in 2022 at "Journal of Marketing Research"
DOI: 10.1177/00222437221112058
Abstract: Bridging the gap between the mental accounting and identities/roles literatures, the present research examines how the extent to which an individual's life roles (e.g., “employee,” “spouse”) are integrated (i.e., have more flexible and permeable psychological…
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Keywords:
mentally accounted;
role;
role integration;
fungibility mentally ... See more keywords