Articles with "fungibility mentally" as a keyword



Role Integration Increases the Fungibility of Mentally Accounted Funds

Sign Up to like & get
recommendations!
Published in 2022 at "Journal of Marketing Research"

DOI: 10.1177/00222437221112058

Abstract: Bridging the gap between the mental accounting and identities/roles literatures, the present research examines how the extent to which an individual's life roles (e.g., “employee,” “spouse”) are integrated (i.e., have more flexible and permeable psychological… read more here.

Keywords: mentally accounted; role; role integration; fungibility mentally ... See more keywords