Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model
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DOI: 10.1016/j.jretconser.2021.102809
Abstract: Abstract To identify the effect of marketing actions on consumer purchasing, analysts must disentangle the dynamic component of purchasing from expected period-to-period stochastic fluctuations. This is done by comparing marketplace observations to the conditional expectation… read more here.
Keywords: future consumer; grocery retailing; consumer; model ... See more keywords