What if the future never comes? Understanding consumer perceptions of future anticipatory efforts of brands
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DOI: 10.1108/apjml-01-2016-0010
Abstract: Purpose The contemporary organizations invest a lot of funds to gain a better understanding of the emerging needs of customers in near future. However, customers sometimes do not appreciate these hard efforts which lead to… read more here.
Keywords: anticipatory efforts; future anticipatory; perceptions future; better understanding ... See more keywords