Seeking sustainable futures in marketing and consumer research
Sign Up to like & getrecommendations! Published in 2020 at "European Journal of Marketing"
DOI: 10.1108/ejm-02-2019-0144
Abstract: Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of our time. Marketing should have a crucial role to play in leading research and impact in sustainability, yet it is limited… read more here.
Keywords: seeking sustainable; marketing consumer; sustainable futures; research ... See more keywords