Integrating fuzzy Kano model and fuzzy importance–performance analysis to analyse the attractive factors of new products
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DOI: 10.1177/1550147720920222
Abstract: The sorting mechanism underlying the traditional evaluation grid method with attractive factors mainly represents the time or the paired comparison method. However, the current approach employed to identify abstract factors of attractiveness may not be… read more here.
Keywords: importance performance; analysis; model; fuzzy kano ... See more keywords