Applying fuzzy LinPreRa cognitive map to evaluate strategic alliance partnerships for outlying island duty-free shop
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DOI: 10.1108/apjml-09-2018-0339
Abstract: Purpose The purpose of this paper is to apply a fuzzy LinPreRa cognitive map to evaluate the interaction and importance of factors affecting the development of strategic alliance partnerships between the outlying island duty-free shops… read more here.
Keywords: alliance partnerships; cognitive map; strategic alliance; fuzzy linprera ... See more keywords