The art of quitting smoking: evaluating gain-framed multimodal antismoking messages among postgraduate students
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DOI: 10.1108/jsocm-06-2025-0191
Abstract: This study aims to evaluate the effectiveness of gain-framed multimodal antismoking messages among postgraduate students, an underresearched yet vulnerable group. It explores how such messages influence smoking-related attitudes and behavioral intentions, and whether these effects… read more here.
Keywords: gain framed; framed multimodal; multimodal antismoking; gain ... See more keywords
Effects of Multimedia Framed Messages on Human Papillomavirus Prevention Among Adolescents
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DOI: 10.1177/0193945918763873
Abstract: The purposes of this study were to develop gain-framed (benefits of performing behaviors) and loss-framed (costs of not performing behaviors) messages and to identify the effects of these messages on human papillomavirus (HPV)–related cervical cancer… read more here.
Keywords: framed messages; messages human; gain framed; human papillomavirus ... See more keywords